Cameron Dayton
Creative & Narrative Consultant

25 Years Steering Stories Across Games, Film & Fiction

Narrative and creative vision for some of the industry's biggest franchises — brought in wherever a team's story or creative direction needs outside leadership. Fractional, project, or advisory, with Fractional CCO the flagship engagement for studios that need it full-time in spirit, part-time in cost.

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Cameron Dayton ~ Nightgram Creative Inc
Cameron Dayton
$2B+
lifetime gross revenue across shipped titles
25+ Yrs
creative & narrative leadership
6
studios, one throughline

Three ways to bring this in, without hiring it in-house

Every team's gap is different. These are starting shapes, not fixed packages — most engagements get scoped after one conversation.

01 Flagship · Ongoing

Fractional CCO

Embedded creative leadership on a recurring basis — greenlight reviews, narrative direction, and the creative calls a studio needs from the top without carrying a full-time executive.

02 Project

Studio Advisory

Focused engagements around a specific problem: a stalled narrative, a pitch that needs sharpening, a creative team that needs direction to ship with confidence.

03 Sprint

Narrative Direction

Hands-on work inside the story itself — world-building, character architecture, and narrative systems design for teams building out a franchise or IP.

Games, Stories & Screen Credits

A partial roll
Blizzard Entertainment
World of Warcraft, Overwatch, StarCraft II, Diablo III
Senior Story Developer / Narrative Lead
Sledgehammer Games
Call of Duty: WWII
Creative Director
BioWare / EA
Anthem
Narrative Director
Scopely
The Walking Dead: Road to Survival, Star Trek: Fleet Command, Looney Tunes: World of Mayhem
Creative Director
Chair Entertainment
Infinity Blade, Undertow
Co-Founder
2K (via Cat Daddy Games)
NBA 2K Mobile, WWE SuperCard
Head of Creative
Also across mediums

Etherwalker

Amazon Bestseller, speculative fiction

Author

Unicorn City

Sundance selection, indie circuit award winner — from the Napoleon Dynamite team

Writer

Built around how your team actually works

01

Diagnose

A short discovery pass on the team and where creative or narrative direction is actually stuck — not a generic audit.

02

Scope the shape

Fractional, project, or sprint — whichever matches the real gap, with clear cadence and deliverables set up front.

03

Embed

Working directly with leads and leadership, in the reviews and rooms where creative calls actually get made.

04

Hand off clean

Every engagement ends with the team more capable than it started — documentation, frameworks, and know-how that stays after the engagement ends.

Best fit for studios and creative teams between 10 and 200 people who need senior creative leadership at key moments — greenlight, pitch, or a stalled narrative — but don't need (or can't yet justify) a full-time executive hire.

Engagements are contracted through Nightgram Creative Inc.

Get in touch

Most engagements start with a short call about where creative or narrative direction needs help. No pitch deck required.

Tell me about your story — and where you want it to go

camerondayton@gmail.com